'Fair machine'

Transparent chain: from bean to machine to coffee

Fair coffee is commonplace in our industry, but what about the coffee machine? Sharing the honest story behind our coffee machines with you is important to us. We warmly invite you to share this story too, so that together we can ensure a transparent chain: from bean to machine to coffee.

We are all aware of fair coffee, but what about the coffee machine?

Communicating about sustainability can be complicated. From a marketing perspective, short and powerful claims tend to be preferable. At the same time, the line between sustainability and greenwashing can be very thin. When we talk about 'our fair story', we mean that all our claims are backed up with a transparent explanation. We provide that explanation in our annual report and in in-depth (online) articles or white papers, among other things.

In the ETNA Sustainability Report you will find a summary of our sustainability efforts based on the themes of environment, origin, corporate social responsibility and circularity.

Download our sustainability report

The story behind our coffee machines

Sharing the honest story behind our coffee machines with you is important to us. That’s why we’ve summarised it in an animated video.

Origin

75% of our parts are made in Europe*: At least 75% of the parts for our machines are assembled or produced within Europe.
100% Dutch craftsmanship: ETNA coffee machines become CO₂ neutrally produced in Doetinchem, Netherlands.
Code of conduct: We have agreed a code of conduct with our suppliers, in which we set out agreements on environmental requirements, working conditions, child labour, etc.

* Based on declaration of country of origin

Circularity

Reduce

ETNA machines are built with quality materials. During the design process, we think carefully about the amount of material we use and use recycled raw materials as much as possible.

REPAIR

The service life of our machines is at least 8 years. The machines are easily accessible for repairs if necessary. Parts are available for at least 10 years after the machine's purchase.

REUSE

Our dealers are trained to refurbish brewers so that they last longer or can be reused.

RECYCLE

At least 95% of the coffee machine is recyclable at the end of its lifespan.

Environment

CO₂ -neutral: We are working to continuously reduce our CO₂ emissions. We offset the amount that we cannot reduce by providing financial support for the creation of nature reserves.
Waste management: We use separate waste streams and fully recyclable packaging materials.
Energy rating: Our machines have the highest achievable energy rating.

Corporate social responsibility

Staff: Our employees can count on a safe working environment, both physically and socially.
Region: We support various local social initiatives.