Newsletter December 2016

The ETNA brand is celebrating its 160th birthday!

If you Google the word 'ETNA', among other results, you will find the active stratovolcano ETNA on Sicily. But you will also find a great deal of information about the company's history: an iron foundry that started out small in Breda in 1856, became a hit with ovens and stoves and celebrates its 160th birthday this year. We still honour those origins with our logo: two men carrying a pot of molten iron. We sometimes jokingly refer to the pot as "a big vending cup". After that, stoves and fireplaces were produced and from there the company branched out to kitchen appliances, which is something most people probably associate the name with. In 1992, ETNA became independent by means of a management buy-out to focus on the development and production of coffee machines in addition to kitchen appliances.

Looking back
Also ETNA Coffee Technologies is celebrating its 24th anniversary this year and are still experiencing major developments. The end of the year is always a great time to take a moment to reminisce. Looking back at 2016, I am very pleased with the expansion of our sales team with our colleague Jan Geerts. Jan is responsible for all sales in France and Spain. I am also very happy with the renovation and renewal of our showroom. A space where we can meet our clients and end customers and offer them endless coffee to taste. Of course, you are more than welcome to pay us a visit. We have our plan in place for 2017. For example, in April we will have a stand at EU'Vend (get your free tickets here) and our website and dealer login portals among other things will be given a new look. There's more than enough to do.

For now, also on behalf of all my colleagues, I would like to wish you Happy Holidays and a healthy 2017!

Richard Vogelzang


Espresso Compact, smallest coffee machine, largest choice of coffees!

Coffee with... Antoine Bolder

In our newsletters we would like to introduce you to our colleagues. This time the 'spotlight' is on Antoine Bolder.

I would like to tell you a little bit about myself and my work! I am 42 years old, married and have a 9-year-old son and a 13-year-old daughter. I like to drink cappuccinos - four or five a day.

On 1 January 2017, I will be celebrating my fifth anniversary with ETNA Coffee Technologies in the position of Sales Engineer. Like my colleague Hugo Stam, I am responsible for supporting customers and colleagues in regard to technology. What I really like is to get the most out of a coffee machine together with clients and their products. The sharing of knowledge in training courses and demonstrations also energises me! Additionally, I regularly visit clients in the Netherlands and abroad that are all passionate about coffee. I present all of the feedback that I receive from clients to our organisation, so we are able to optimise our product even more to the needs of our customers. All of this makes my work very varied and no two days are alike.

My favourite coffee quote: “Never underestimate the importance of being properly caffeinated”.

Kind regards



Link: href=

Are you a fan of both coffee and technology?

Feel free to ask us for more information Request information Please Call me
Call us

+31 (0)314 442 442